Greg McKeown


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The bestselling author of Essentialism returns with a practical guide to getting the most important tasks done without giving up or burning out.

The intricacy of modern life has created a false dichotomy between things that are 'hard and important,' and those that are 'easy and trivial.' Everything has become so much harder than it ought to be. But, Greg McKeown, bestselling author of Essentialism, says, there is a third alternative. In Effortless, he offers practical strategies for making the most vital tasks the easiest ones. Honed over the better part of a decade, these strategies include:
  • Asking 'What Step Can I Remove?' (accomplish more, in fewer steps)
  • Having the Courage to Be Rubbish (prioritize progress over perfection)
  • Deciding What 'Done' Looks Like (don't keep running after you pass the finish line)
McKeown's philosophy of essentialism has helped thousands to eliminate nonessential activities and focus on the few that really matter. Working out what is essential is the first step - making these tasks effortless is the next. Effortless will show you how.

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